Toronto Corporate Headshot And Event Photographer

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Salesforce and JR at San Francisco City Hall from a top San Francisco Corporate Headshot Event and Branding Photographer and Videographer

Salesforce and JR at San Francisco City Hall from a top San Francisco Corporate Headshot Event and Branding Photographer and Videographer

On a beautiful fall night last September, I was lucky enough to do a unique event shoot with Salesforce and JR the French Artist at San Francisco City Hall. But this was no ordinary feat of event photography. After all, it’s not often that I have to get hoisted in a crane to do my job! Keep scrolling to check out some of the incredible images from that night, and I’ll tell you the story of how it all came together.

The Moon peeks out over an illuminated City Hall in this shot that shows you the full glory of what a well-crafted wall projection can do. Marc Benioff funded the effort to get the Standing March installation projected on City Hall, and I was commissioned to document the results for Salesforce. Now, daytime photography is already an intricate art, but night photography is a different beast entirely! Long exposures keep you on location for hours, and photographing a projected image means triple-checking everything to make sure the image is sharp. If you think this is cool, wait until you see what comes next.

Here’s a shot I got from closer up that really highlights the detail in the projection and how good it looks on masonry of this colour and texture. With tour buses pulling up every time we turned around, I had to get good at politely asking them to move and getting in my shots in a hurry! It takes three separate projectors working in sync to make the projected image this bright, and a projector can’t work with a bus parked in front of it. I’m not as tall as City Hall, so this shot is on an angle looking up at the columns atop the main entrance. But wait…

Sometimes, to get the shot you want, you have to get taller. I’m talking the standing-in-a-cherry-picker-with-a-tripod kind of taller! The wind wasn’t calm that night, and no matter how many assurances you get that you’re perfectly safe, hanging in the sky to get your long exposure is always strange and gets your pulse racing. But when the right shot is twenty feet up, you go twenty feet up.

I’m so pleased with how this shoot turned out! The client was thrilled, and it was worth it to stay out all night painstakingly setting up each image and waiting for the projection to cycle so I could get every different projected image on record. This was a photographic feat I’m glad to have been part of, and I’m proud to have these images in my event photography repertoire.

If you like what you’ve read in this post, why not visit and subscribe to my blog, google+, google website, and LinkedIn? Coming soon: some more images from recent corporate event shoots I’m proud of.

If you’d like to book a photoshoot with San Francisco’s top Corporate Headshot and Event photographer, contact me today for a quote and a list of locations that’ll make the shoot a success! Even if I have to get in a cherry picker to get there.

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San Francisco Corporate Headshot Event and Branding Photographer and Videographer 

1559 Sloat Blvd Ste B #296 San Francisco, CA 94132 liz@lizcaruana.com

www.lizcaruana.com